“It’s the first digital marketing solution that I’ve seen both marketing and IT get really excited about. Tealium tag management makes everyone’s job so much easier.”
One of the biggest challenges in digital marketing and web analytics today is the costly and tedious process of deploying and managing the web page tags associated with many third-party digital technologies.
Tagging impacts marketing efficiency and results, while sapping valuable IT resources. It also slows down web site performance, which directly impacts the customer experience. As the number of online marketing vendors has grown, tagging challenges have only gotten worse.
Enter Tealium iQ: Tag Management for Marketers
Tealium iQ is the industry’s most comprehensive and easy-to-use tag management solution, empowering business users to manage their tags across multiple digital touchpoints – web, mobile, video – without ongoing assistance from developers.
Tealium iQ is designed from the ground up for digital marketers to manage their mission-critical online solutions. That means an intuitive web interface and turnkey integration with hundreds of major online vendors across key categories such as analytics, email marketing, personalization, search and many more.
Tealium iQ increases digital marketing velocity, while simplifying the complex, particularly when it comes to deploying enterprise web analytics solutions. Users can adjust to changing business requirements with true point-and-click simplicity.
This ease of use, combined with next generation technology and robust enterprise capabilities, makes Tealium IQ the leading choice of major brands around the globe.
How it Works
Using Tealium iQ, organizations can increase marketing agility and results, boost web site performance, reduce development costs, and enhance privacy compliance.