Among the biggest challenges in digital marketing and web analytics today is the expensive and time-consuming process of deploying and managing 3rd party online vendors – also known as tags. Along with impacting marketing efficiency and results, tags also slow down website performance. Tealium’s market-leading enterprise tag management platform boosts web site performance, and helps increase digital marketing speed and agility by giving business users an easy way to add, modify or remove digital marketing vendor tags without having to know JavaScript language, and without ongoing assistance from IT. In addition, Tealium’s solution enables marketers and analysts to correlate the data those tags generate into an actionable source, and empower their big data initiatives.
Some of the largest brands in the world, including Nokia, Urban
Outfitters, The Wall Street Journal, Volvo, Lenovo and many more, rely on Tealium’s tag management software because of its superior technology and marketing friendly approach that favors point-and-click usability over JavaScript coding to manage the analytics tags. Tealium delivers turnkey integration with hundreds of major online vendors, as well as robust enterprise tag management capabilities, including mobile and video tagging, privacy compliance, data validation and testing, enterprise data management, and much more.
Specific Tealium tag management benefits include:
- Increased marketing velocity: Deploying Tealium’s enterprise tag management solution, clients are able to launch revenue-generating online campaigns and solutions faster and easier than ever before
- Reduced tag management costs: Tealium empowers digital marketers and web analytics professionals to manage analytics tags on their own, thereby freeing up valuable IT resources
- Improved web site performance: Replacing all vendor tags on the web site with a universal tag reduces page weight and maximizes page load speed
- Create an actionable data source: By adding Tealium DataCloud, organizations can get a raw stream of all digital data including visitor-level information, and store it in one centralized location. This can be imported into business intelligence platforms and third-party reporting tools and used to power big data initiatives.
Tealium’s industry leadership has been widely recognized. In its new report, “Understanding Tag Management Tools & Technologies,” Forrester Research called Tealium a “highly innovative” tag management vendor. Earlier this year, Econsultancy recognized Tealium as the market leader in tag management in its report, “Tag Management Buyer’s Guide.” Tealium is funded by Battery Ventures, one of the most respected venture capital firms in the world. Battery invested $12.5M in the company after reviewing the entire enterprise tag management software market.
