Universal Tag
One of the primary challenges in the field of web analytics and digital marketing today is the tedious and expensive process associated with tag deployments:
Need to edit your web analytics deployment? Change the tag.
Need to fine-tune your analytics implementation? Change the tag.
Need to add a new affiliate vendor? Retag your pages.
Enter the Universal Tag. Tealium Universal Tag is a simplified, customer-centric tag management solution that lets you send data collected from your web pages into any web analytics and digital marketing solutions.
How It Works
Tealium Universal Tag lets you collect data from any number of sources, including your page tag, microformats and in-page elements such as meta tags, query parameters, cookie values, etc., or through taxonomy defined through the tag management system.
Once collected, data can be translated and mapped into vendor-specifc syntax. Tealium's Tag Management Console lets business and marketing professionals map the data collected into any vendor-specific syntax, removing the burden from IT. These includes tools ranging from web analytics to other digital marketing solutions such as ad serving, voice of customer, affiliate, pay-per-click management and more.
Effectively, the solution lets you deploy a single tag and use it across any number of web analytics or online marketing solution providers.
Learn more about Tealium Universal Tag benefits.
