Universal Tag

One of the primary challenges in the field of web analytics and digital marketing today is the tedious and expensive process associated with tag deployments:

Need to change vendors? Change the tag.
Need to change the way the data is being sent to your analytics solution? Change the tag.
Need to add a new solution? Retag your pages.

Enter the Universal Tag. The Tealium Universal Tag is a simplified, customer-centric data collection solution that lets you send data collected through a multitude of forms into any web analytics and digital marketing solutions.

How It Works

The Tealium Universal Tag lets you collect data from any number of sources, including page tag, microformats and in-page elements such as meta tags, query parameters, cookie values, etc.

The Universal Tag translation engine lets non-technical, web analytics practitioners map the collected data into vendor-specific values, and send the data to any number of web analytics tools or other online marketing solutions such as ad serving, voice of customer, pay-per-click management tools, etc.

The solution lets you deploy a single tag and use it across any number of web analytics or online marketing solution providers.

Learn more about Tealium Universal Tag benefits.