“Mobile is a highly strategic channel for us and we needed a tag management solution that could provide robust tagging for all of our mobile apps. Tealium was the clear cut leader in providing the best technology and vision for mobile tag management.”
Tealium iQ helps digital marketers improve mobile marketing agility and results, while saving on development costs.
Mobile Web Sites
Tealium iQ enables marketers to manage tags on both traditional web sites and mobile sites, right from the same web-based account. This gives them greater flexibility over which tags to load on which sites. For example, certain vendor solutions, such as chat solutions, may not be conducive to mobile sites.
Mobile App Tagging
Updating the tags on mobile apps can be particularly problematic because they require re-applying for certification from the appropriate platform operator. Tealium avoids this completely. Once Tealium iQ is implemented within the app, marketers can manage their marketing solutions, including analytics, on the fly without re-certifying their app. This greatly increases marketing agility, while reducing development costs.
Mobile tagging features include:
- Support for the most popular native mobile environments — Get full tag management support for iOS, Android and more
- Conditional tag loading — Easily control which tags load on which screens of the mobile application
- Event-based tracking — Deploy tracking on links and other “events” within the app
Mobile usage will continue to rise dramatically as consumers increasingly use their mobile devices for everyday tasks, from browsing social networks to purchasing movie tickets. Tealium helps digital marketers improve mobile agility and results.
To find out more about our Tag Management solution, contact us.