Tealium DataCloud
“Creating a seamless collection and transport mechanism for digital data is what tag management is all about. Tealium’s DataCloud takes it to the next level by giving digital marketers a fast, cost-effective way to access this detailed data, and use it for their big data initiatives.”
The Tealium DataCloud is a robust digital data platform that extends the value of Tealium’s market-leading enterprise tag management solution, Tealium iQ. Tealium DataCloud is currently comprised of two components:
- A data feed that provides a clean export of all visitor-level digital data that can be fortified and then used in any number of ways. In addition to sending data to various online vendors, rich data can be stored and made available to data-driven marketing teams. This data can then be imported to any business intelligence platform or reporting tool to gain unique insights.
- The ability to tag non-JavaScript environments. Tealium can now handle all tag management scenarios and digital data scenarios via its robust technology. This includes tagging special cases that don’t allow JavaScript tags, such as Google Checkout. For this, Tealium leverages a server-centric approach that compliments its core client-side methodology.
Tealium DataCloud Benefits
- Improved data collection — Quality data from your website means better decisions and improved campaign effectiveness. With all of your web site data in a centralized location, collecting site and visitor level data becomes a simple exercise. Digital marketers can facilitate their big data initiatives and collect online data alongside offline data, to gain a single view of the customer.
- Standardized data and control — Digital data flows into Tealium’s system, and is then bifurcated to different vendor tags, providing a standard data collection methodology across multiple touchpoints, including web, mobile web, mobile app, and video. Users can then control which data points to send to which vendors, all with the click of a mouse. This allows companies to easily audit their data exchange and identify the data shared with each vendor.
- Actionable data source — Collect all of your data, process it, and turn it into an actionable source of data. Access a raw feed of all of your digital data in one centralized location, and customize it to see how your visitors interact with your digital ecosystem. Use the enriched data to build powerful user profiles that can be used for customer acquisition initiatives.
- Hybrid technology — Organizations can take advantage of client-side tag management technology as well as the ability to tag non-JavaScript environments, depending on their tagging or pixel deployment needs. Whether simplistic or complex, Tealium covers all aspects of digital data exchange requirements.
To find out more about Tealium DataCloud, contact us.