Tag Management Features & Benefits
Designed for Marketers
Tealium lets marketers manage tagging requirements by themselves via a single line of code and an intuitive web interface -- no IT resources required. Unlike other solutions that favor a code-centric approach, Tealium delivers easy-to-use templates that require no JavaScript knowledge. This makes it easy to add, edit or remove any digital marketing vendor tag within seconds. Tealium is designed from the ground up to help marketers be more agile and efficient.
| Benefit | Save time, resource and money managing your page tags. |
Enterprise Ready
Tealium’s unique, next-generation methodology and depth of features make it the perfect fit for any enterprise organization seeking to increase their digital marketing efficiency. Tealium offers unparalleled scale and performance, enterprise workflow management, data management, mobile tagging, privacy compliance, turnkey vendor integrations, an intuitive web interface, and much more.
| Benefit | Increase your revenue potential through improved optimization cycle. Maximize your return on digital marketing investment using best of breed implementation. |
Mobile Tagging
Business is going mobile and Tealium makes it easy to manage the growing number of solution vendor tags embedded within mobile apps. Instead of waiting to go through an app certification process each time, organizations can deploy and manage tags instantly in their mobile apps without tweaking their apps. They can then manage those tags via single include and a web interface. Tealium makes it easy to measure and optimize the performance of your mobile apps.
| Benefit | Easy mobile tagging without changing your mobile apps. |
Turnkey Vendor Integration
Tealium supports all tags, but offers pre-configured turnkey integration with hundreds of digital marketing vendors, making it easier than ever to implement and manage mission-critical online solutions. Tealium integrates with technology marketing vendors by assimilating their page tags (also know as tracking pixels) and their implementation guides directly into its platform. It then creates a consistent, visual representation for how those tags are implemented and managed.
| Benefit | Manage your tagging needs with knowledge of JavaScript. |
Vendor Agnostic
Tealium is completely vendor agnostic, not beholden to any one digital marketing vendor. That means organizations have total flexibility to choose the online solution that is right for their needs, and avoid traditional vendor lock-in. Via an intuitive web interface, Tealium makes it easy to test different online vendors against one another to see which one performs best.
| Benefit | Achieve best of breed digital marketing by deploying the best combination of vendors. |
Best of Breed Tagging
Tealium delivers an array of tag management best practice techniques that dramatically improve site performance and data accuracy. These include conditional tag loading, asynchronous tag loading, DOM-ready tag loading, and slow tag killing, i.e., under-performing tags so web pages can load faster. These techniques have been culled from years of experience in the digital marketing industry and have proven results.
| Benefit | Improve your site performance and page load time while reducing IT costs. |
Privacy Friendly
One of the benefits of tag management is the ability to become instantly e-privacy compliant on a global level. Tealium supports the new “Do Not Track” feature within modern browsers, so that even if an organization’s digital marketing vendors are not compliant, the organization is still protected. Tealium supports geo-based privacy compliance, enabling any organization to comply with country specific laws. Finally, Tealium delivers an easy opt-out mechanism for your site visitors, giving you total privacy coverage.
| Benefit | Allow your site visitors to easily opt out of tracking. Comply with the latest privacy legislation. |