Privacy FAQ Tealium takes your privacy very seriously. For this reason, we've gone to great lengths to protect the privacy of those being tracked by Tealium Social Media. The following are steps taken in order to ensure the privacy of visitors. How do you tie a visitor to a social media event? We do so by using a JavaScript methodology that reads the visited link status of a number of pre-defined URLs. If the URL is not pre-defined, what information do you have? None. Do you collect any personally identifiable information (PII)? We collect no PII at any time. None. What anonymous data is being stored by Tealium? We do not collect any data about visitors in our servers. Instead, we have opted to send data about visitors to client's web analytics. As a result, we have no storage of even anonymous data about visitors in our servers. Is the data being collected used to create any profiles of visitors? We do not store any personal or anonymous data, and therefore no profiling is being done. What steps have you taken to prevent clients from searching beyond social media sites? We have obfuscated the JavaScript in order to prevent clients from tweaking it. In addition, clients are to adhere to our strict customer use policy which prevents them from editing the JavaScript or adding sites to the tracking that go beyond measurement of social media pages. Can the JavaScript be tweaked by customers to look for undesirable sites? This would be a strict violation of our customer use policy which can result in immediate cancellation of the service. What is being matched against? Only pages that are relevant to clients for helping them measure their social media effectiveness. These include blogs, news pages, press releases and videos that provide coverage for the client. This information helps clients make better decision around social media marketing. What's in it for me? The purpose of Tealium Social Media is to help marketers increase the efficiency of their marketing activities by knowing what works and what doesn't. More efficient marketing means that companies spend less money acquiring customers, which also means they can provide their products and services more cost-efficiently (cheaper).

Privacy FAQ

Tealium takes your privacy very seriously. For this reason, we've gone to great lengths to protect the privacy of those being tracked by Tealium Social Media. The following are steps taken in order to ensure the privacy of visitors.

How do you tie a visitor to a social media event?
We do so by using a JavaScript methodology that reads the visited link status of a number of pre-defined URLs.

If the URL is not pre-defined, what information do you have?
None.

Do you collect any personally identifiable information (PII)?
We collect no PII at any time. None.

What anonymous data is being stored by Tealium?
We do not collect any data about visitors in our servers. Instead, we have opted to send data about visitors to client's web analytics. As a result, we have no storage of even anonymous data about visitors in our servers.

Is the data being collected used to create any profiles of visitors?
We do not store any personal or anonymous data, and therefore no profiling is being done.

What steps have you taken to prevent clients from searching beyond social media sites?
We have obfuscated the JavaScript in order to prevent clients from tweaking it. In addition, clients are to adhere to our strict customer use policy which prevents them from editing the JavaScript or adding sites to the tracking that go beyond measurement of social media pages.

Can the JavaScript be tweaked by customers to look for undesirable sites?
This would be a strict violation of our customer use policy which can result in immediate cancellation of the service.

What is being matched against?
Only pages that are relevant to clients for helping them measure their social media effectiveness. These include blogs, news pages, press releases and videos that provide coverage for the client. This information helps clients make better decision around social media marketing.

What's in it for me?
The purpose of Tealium Social Media is to help marketers increase the efficiency of their marketing activities by knowing what works and what doesn't. More efficient marketing means that companies spend less money acquiring customers, which also means they can provide their products and services more cost-efficiently (cheaper).