Universal Tag: Tealium Deployment Toolkit

Tealium Deployment Toolkit is a fully integrated web analytics implementation toolkit. The Universal Tag lets you implement one tag on your pages, regardless of how many web analytics or online marketing vendors you use. Tealium TrackEvent lets you transform the values collected from your Universal Tag into variables specific to your web analytics solution. And LiveManager is a dynamic loader of JavaScript tags that lets you deploy multiple tags at once. The result is a single implementation that can easily be modified or extended without further web development requirements.

Closed Loop Marketing: WebToCRM

WebToCRM is a platform-independent client side application that lets you integrate web behavior information such as online campaigns into your CRM platform. It can effectively integrate data from any web analytics solution to any CRM tool, including your proprietary databases.

WebToCRM is available in different versions, including the free edition which can be downloaded from the Tealium web site.