Tag Management
As the number of digital marketing vendors using page tags increases, companies are facing a growing challenge associated with managing their tags.
The current landscape poses many challenges to organizations. Some of these challenges are the following:
- Tagging is expensive: the sheer number of tags utilized by organizations as well as the constant reliance on valuable IT resources creates both a direct and opportunity cost to organizations.
- Tagging is repetitive: as companies change or fine-tune their digital marketing strategies, they're required to change their page tags.
- Tagging is often incomplete: this is especially true with web analytics, where changes to reports will often require changes to analytics tags.
- Tag deployments are isolated: because the deployments of multiple solutions are hardly coordinated, there's the potential for conflict, including overpayment of sales commissions to affiliates and pay-for-performance vendors.
- Tagging impacts site perfromance: especially as many vendors tags are poorly authored.
Enter Tealium iQ. Tealium iQ is an easy-to-use, enterprise tag management system designed to put marketers in control. Using a drag-and-drop interface, digital marketers and web analytics professionals can manage all their page tags without taxing their IT team, saving companies time and money, improving overall efficiency while improving site performance.
How It Works
Tealium iQ is a single universal tag that lets you manage all your vendor tags, including analytics, advertising, affiliate, PPC search and more. Tealium iQ is deployed faster than traditional page tags, reducing IT resource requirements.
Once implemented, marketers and web analytics professionals can manages their vendor tag deployments using an easy-to-use interface. They can add new tags, remove or modify existing tags without requiring additional IT resources.
Learn more about Tealium benefits.
