Free Report: “Data-Centric Tag Management”
Why data is the foundation of enterprise tag management
There are two primary schools of thought when it comes to designing a Tag Management System. The first is to build a content management system (CMS) for tags. The second is to create a data exchange system that manages tags, also known as a data-centric tag management system.
This free white paper outlines both approaches and shows why a data-centric TMS provides the most growth potential for the enterprise. Highlights of the report include:
- A 'CMS for Tags' approach requires a high level of technical expertise, lacks support for advanced load conditions, and lacks data consistency.
- A data-centric TMS provides standardized data, improved data control and collection, advanced load conditions, and requires less IT resource requirements.
Find out all you need to know about data-centric tag management. Download the report today!
Tealium is the leader in data-centric tag management solutions, serving some of the most demanding customers in the world. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support.
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