About Us
“Tealium makes the complex simple, by giving us complete control over our tag implementations. We can add any vendor in minutes, and then easily manage those tags on our own without requiring IT assistance.”
Tealium is the leader in enterprise tag management, a new class of application that enables digital marketers to more easily deploy their mission-critical online solutions, while also providing a hub for managing and exchanging digital data.
The company was founded in 2008 by two former executives at WebSideStory, a pioneering SaaS-based web analytics provider that is now part of the Adobe Marketing Cloud, via acquisitions by Omniture and Adobe Systems. At WebSideStory, Tealium co-founders Ali Behnam and Mike Anderson oversaw optimization consulting and web analytics implementations for major brands worldwide, giving them first-hand insight and experience into the issues surrounding the implementation of JavaScript tag-based online marketing solutions. In 2011, the company debuted its latest enterprise version, Tealium iQ, which set new industry benchmarks for ease of use and fast, scalable architecture.
Today, Tealium is the leader in enterprise tag management, serving some of the most demanding clients worldwide. The company is widely recognized for its innovation and leadership. Econsultancy identified the company as the leader in tag management in its recent report, “Tag Management Buyer’s Guide,” while Forrester Research cited Tealium as a “highly innovative” in its report, “Understanding Tag Management Tools & Technology.” In 2012, Tealium announced that it had received $10.5M in Series B Financing from Battery Ventures, one of the most respected venture capitalist firms in the world.
Tealium by the Numbers
$15,600,000 |
Amount of Series C Financing from Tenaya Capital, Battery Ventures and Presidio Ventures |
$10,500,000 |
Amount of Series B Financing from Battery Ventures |
$200,000 |
One-year savings by Onestop Internet, which runs the e-commerce operations for Nicole Miller, Reef, Spy and other major apparel brands, after deploying Tealium |
2008 |
Year Tealium was founded by former WebSideStory executives Mike Anderson and Ali Behnam |
500+ |
Major online vendors integrated into Tealium on a turnkey basis (April 2013) |
250+ |
Enterprise client worldwide (April 2013) |
100% |
Orders retained by Deckers on Cyber Monday |
49% |
Increase in page load speed through checkout by Fingerhut.com after deploying Tealium |
5 |
Continents where Tealium customers are located |
3 |
Tealium offices worldwide |