Improve Performance
Tealium tag management also helps improve site performance.
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Reduce Page WeightA clear benefit of a single tag solution is the reduction in page weight, by replacing all page tags with a single one. In one instance, a client has been able to reduce page weight associated with digital marketing tags by 2.5 KB per page, boosting site performance. |
Asynchronous Loading of TagsTealium has been using the asynchronous loading of tags since 2008. This method allows tags to load in parallel, reducing the total page load time. |
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Conditional Tag LoadingTealium gives you full control on which tags to load, on which pages, and under which conditions, drastically reducing the number of pixel requests and improving site performance. For example, you can create a rule to load an AdWords tag on the confirmation page only if the traffic originated from AdWords. |
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Slow Tag KillingYou can terminate under-performing tags so that site performance does not suffer from poor tag performance. Tag under-performance does not impact user experience. |
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Best of Breed TaggingTealium provides best-of-breed tagging for your web site. By better managing your tags, you reduce the number of pixels fired dramatically. Also, Tealium's technology provides both reduced JavaScript while asynchronously loading your vendor tags. |
