Introduction to Conversions APIs (CAPI)
Conversions APIs (CAPI) empower businesses to seamlessly share their data directly from servers, eliminating the reliance on web browsers. By leveraging CAPI, advertisers can drive desired outcomes by utilizing their own controlled information and data, including interactions with their websites, products, and services.
This approach allows businesses to maintain data privacy while improving ad performance and attribution, and ultimately delivering highly personalized experiences to customers, without relying on browser-based tools like third party cookies.