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Web Analytics Reporting

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question”
Peter Drucker

Proper reporting is key to increasing the Web analytics adoption throughout the enterprise. Our reporting practice starts by defining the audiences. Once defined, we map the audience role to your KPIs to determine what data points should be provided, at which frequency and . Finally, we determine the media through which the information can best be communicated.

Examples of custom reports include:

• Management Scorecards: provide a high-level KPI scorecard for your management team

• Operational KPI Scorecard

• Site Component Reports: measure the success of various site components towards your site objectives

• Change Reports: ensure that your site changes perform as planned

Our reporting framework ensures that you’ll get the right data, at the right time, to the right people throughout your organization. Your reports may be distributed in any number of ways, including:

• Traditional formats such as Word, Excel and PowerPoint

• Desktop widgets: custom cross-platform desktop widgets designed to push the appropriate data points to stakeholders. For example, merchandising people can get a widget specializing in product metrics while acquisition managers will get live feeds of marketing campaigns.

• RSS Feeds: RSS feeds let organizations push their Web analytics data into practically any application, including their content management system, their intranet portal and email clients. They provide an easy way to integrate your Web analytics data into your enterprise applications.