Web Analytics Implementation

“Everything that can be counted does not necessarily count”
Albert Einstein

The Internet provides a medium through which practically everything is measurable. But just because something is measurable doesn’t mean that it should be. With the proper business objectives defined, we help organizations implement their Web analytics solution in a way that best supports their business requirements.

Our staff includes some of thebrightest technical minds that have over the years helped implement some of the most complex sites in the world, including Disney Xtreme Digital, Kayak.com, YouTube and many more.

Our practice starts with your business objectives. We provide an implementation plan that fully supports your requirements, by matching your KPIs to your Web analytics vendor’s feature set. The objective is to ensure that by the time your implementation is complete, your organization can get all their KPIs from your Web analytics solution.

Throughout the engagement, key considerations include:

• Your KPI definitions: this will dictate what specific metrics, up to what level of granularity should be collected.

• Your Web analytics solution: we will develop an implementation plan that best leverage your Web analytics tool’s feature-set.

• Your site’s structure: we’re prepared to tackle the most complex sites, such as those built in Flash, Ajax and other Web 2.0 technologies.

To find out more about our implementation services, please contact us.