Search Engine Marketing

In a survey by Jupiter Media Metrix, 42% of respondents cited search engine listings as the most common way they search for products and vendors online. This is why search engine marketing continues to be one of the most effective methods for reaching online buyers.

Based on years of experience in the field of digital marketing, the Tealium team has developed a methodology to help companies guarantee a positive return on their pay-per-click advertising. The Tealium methodology includes the following steps:

• Keyword discovery – we use a variety of tools and services to determine the most optimal keywords and phrases to target. Our criteria for selection include keyword popularity and competitiveness, as well as visitor response rate, engagement and conversion rates in order to find the best keywords to target.

• Pay-per-click ad design – the next step is to design the right ads for each combination of keywords and outlets. This allows us to display the most suitable message for different keywords served.

• Landing page optimization – based on the keyword being targeted, it is important to design the right landing page that both enhances the ad message and leads the visitor onto the next stage.

• Web analytics – every variable in the process, ranging from the keyword purchased to ad version and landing page are measured in order to make sure that each is performing at the desired level. The goal is to continuously improve the performance on each level.

• Testing – all variables are tested against each other in order to find the optimal combinations.

• Web to CRM integration – one of the differentiators in the Tealium approach is integrated measurement between web behavior and CRM systems. The integration lets us measure the effectiveness of individual keywords and ads across both the web and offline channel, allowing us to adjust expenditures based on what matters: sales.

To find out more about our search engine marketing services, please contact us.