Business Objectives and KPI Definition

A critical first component for any organization is to define their primary site objectives. Once the objectives have been identified, we help organizations define the key performance indicators or KPIs. KPIs measure the Web site health and ensure that all individuals at all levels are marching towards the same goals and strategies.

Key considerations in our KPI definition practice include:

• Primary business objectives: your business objectives form the basis of proper KPI definition. KPIs are defined to direct all users towards your business requirements.

• Roles and Responsibilities: KPIs are defined hierarchically throughout the organization, designed to fit the person’s job functions.

• Web Site Modeling: Proper KPIs are defined based on the site structure. They should be defined in a way to support each key site component in order to be actionable.

The outcome of this practice is a document outlining various job functions and the list of KPIs that they should pay close attention to, as well a document that should derive your Web analytics implementation requirements.