Extended Web Analytics

Our extended analytics services provide you with information not captured by your Web analytics solution. These insights allow you to gain a more holistic view of your visitors by combining additional data points. Examples of extended analytics services include:

• Attitude surveys: capture the voice of your customers and learn what your site visitors think about your site. Use this qualitative data to enrich the quantitative data in your Web analytics solution for more in-depth insight on reasons why your customers behave the way they do.

• Multi-Channel Analytics: Gain a more holistic view of your customers by integrating your site analytics with data captured from other channels. Unlock the hidden value of your marketing campaigns by giving credit to your initiatives through multiple channels.

• Benchmarks: compare your data to that of your competition or peer group in order to discover your low-hanging fruit. Our competitive assessment lets you uncover your strengths and weaknesses.

• Page Usability: get detailed information about the usability of your key pages, such as page-level heat-maps, heat-maps per visitor segments, analysis of navigation bars, page scrolling assessment and page load time. Use this critical information for your key landing pages to make sure that you’re providing the right experience to your visitors.

Extend your visitor insights to beyond what’s provided in your Web analytics solution in order to fine-tune your visitor experience.