White Papers
Data-Centric Tag Management
There are two primary schools of thought when it comes to designing a Tag Management System. The first is to build a content management system (CMS) for tags. The second is to create a data exchange system that manages tags, also known as a data-centric tag management system. This paper outlines both approaches and shows why a data-centric TMS provides the most growth potential for the enterprise.
The Tealium Advantage: How Multi-CDN Architecture Creates the World's Fastest Tag Management Delivery Network
During the Tag Management System (TMS) vendor selection cycle, one of the key considerations should be the tag management architecture, since it directly impacts the performance of the tag management system. This paper outlines the two key components of TMS architecture: design and network.
Forrester: Understanding Tag Management Tools and Technology
This Forrester report identifies the benefits derived by Tag Management System practitioners, the landscape of vendors in this young market, and key factors for evaluating and differentiating solution options.
Econsultancy Tag Management Buyer's Guide
The first Econsultancy “Tag Management Buyer’s Guide” is the most comprehensive report available on this topic, examining different market trends and providing advice for buyers. It includes a matrix of vendor capabilities, as well as an independent market positioning overview of all vendors.
The ROI of Tag Management
Want to better understand the real, measurable benefits of tag management? Tealium has partnered with Econsultancy to create the first tag management survey of its kind. Explore the challenges and benefits of one of the most important digital marketing innovations in years.
Increasing Web Site Performance and Conversions with Tag Management
Tealium deploys a number of best practices in the field of tag management for improving site performance. This white paper outlines the various methodologies deployed by Tealium.