WebToCRM is completely independent of your web analytics or CRM platforms. WebToCRM works with all web analytics services such as Google Analytics, IndexTools, SiteCatalyst, Coremetrics, Unica, WebTrends, HBX, or any other solution. Additionally, it is designed to pass your campaign parameters to any CRM package, including Salesforce, SugarCRM, NetSuite or any other.
Benefit: WebToCRM requires no integration between web analytics and CRM vendors.
Sales optimization
The cross channel integration of online marketing data into your CRM solution allows your sales team to customize their sales pitch to prospects.
Benefit: Improved sales communication help increase your sales team efficiency.
Cross Channel Campaign Analysis
By passing your online marketing parameters to your CRM solution, you’ll be able to get a holistic view of your online campaigns across channels.
Benefit: Get real ROI measurement of your online campaigns by measuring what matters: real sales as opposed to number of leads generated on your Web site.
Customization
While the free edition of WebToCRM lets you pass your online campaigns parameters to your CRM solution, the custom version lets you capture additional data points at the visitor level. Please engage Tealium to create custom solutions for your specific needs. Examples of other data points are sessions visited prior to lead submission, pages visited, additional campaign parameters and more.
Benefit: Prioritize your web leads by collecting targeted data points that let you effectively score your web leads.
