Frequently Asked Questions
Business FAQs
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- What benefits does Tealium provide?
Tealium provides a solution for the growing challenge associated with tagging. Tagging as a practice is now widely used across a large number of digital marketing providers. However, the explosion in number of tag-based solutions has created a challenge for enterprise web sites that adopt multiple solutions. The Tealium solution solves this by allowing companies to deploy a single tag and manage all page tags through the same deployment. For more detailed information, please refer to our Business Case pages.
- What vendors does Tealium support?
Tealium supports all tag-based solutions, including web analytics, advertising, affiliate, voice of customer and others. Examples of such vendors include SiteCatalyst, Google Analytics, DoubleClick, Commission Junctions, etc.
- What is Tag Management?
Tag management is a key feature of our offering. Tealium provides a drag-and-drop interface for managing "tags" on your web site. For example, you can add SiteCatalyst, Commission Junction or Criteo tag with a "drag-and-drop".
- Is there a limit on the number of tags that are managed through your solution?
No. You can manage as many vendors as you wish through our Tag Management Console. One of our e-commerce customers is effectively managing close to twenty tags within the same deployment.
- What is commission de-duplication and how does your product handle it?
Commission de-duplication refers to the ability to conditionally load confirmation pixels based on the visitor journey. For example, you may wish to only give credit to the last affiliate vendor that drove the winning traffic. Tealium has a special module for handling commission de-duplication for customers that use multiple pay-for-performance tools, including last, first and linear contributions of commissions.
- How long does it take to deploy your solution?
Depending on the client site, the solution can be deployed in as low as a day. Once deployed, clients can add news solutions, remove old one or fine-tune their deployments through the Tag Management Console in minutes.
- How long have you been around?
Tealium was founded in March 2008. Tealium has over 50 clients using its universal tag technology to manage their tag-based deployments.
- Does your solution work with both HTML and Flash?
Yes. Tealium works on both HTML and RIA (Rich Internet Application) environments including those built on Flash, Flex, Ajax, etc.
- Does Tealium support recommendation or MVT tags?
Yes. We have a number of clients that have effectively deployed such solutions such as Adobe Test & Target, RichRelevance and Certona.
- Do you charge based on number of tags deployed?
No. We don't put any limit on how many tags you manage through our solution.
- My conversion event happens with an onClick event. Can your solution handle such deployments?
Yes. Tealium handles a multitude of events besides just page views including link clicks, videos, forms, and others.
- Can your solution be deployed on-premise?
Yes. Tealium can easily be deployed in an on-premise model. The model is typically favored by web sites with large traffic that want minimal reliance on third-party, as well as organizations that are extremely privacy-conscious.
Technical FAQs
