Web analytics services

Universal Tag - Frequently Asked Questions Which solutions is Universal Tag compatible with? Tealium Universal Tag supports all tag-based web analytics, advertising, affiliate, and online marketing tools. Examples of such vendors include Google Analytics, SiteCatalyst, WebTrends, Unica, Yahoo! Web Analytics, DoubleClick and other such tools. Can the Universal Tag work simultaneously with different solutions? Yes. Because the solution is vendor agnostic, it can simultaneously work with multiple solutions. For example, the same universal tag can be used to send data to SiteCatalyst, Google Analytics and DoubleClick. Does it work for HTML and Flash sites? Yes. The Universal Tag framework works for both HTML and RIA sites such as those built using Flash, Ajax and Flex. Does it matter which version of Flash I use? No. As long as you can send any type of generic calls from your flash files, no matter what version, the Universal Tag can communicate with your favortite web analytics solutions. How can I change mappings? You can change the mappings from Universal Tag to vendor variables by either editing the configuration file or making changes through the drag-and-drop Universal Tag user interface.

Universal Tag - Frequently Asked Questions

Which solutions is Universal Tag compatible with?
Tealium Universal Tag supports all tag-based web analytics, advertising, affiliate, and online marketing tools. Examples of such vendors include Google Analytics, SiteCatalyst, WebTrends, Unica, Yahoo! Web Analytics, DoubleClick and other such tools.

Can the Universal Tag work simultaneously with different solutions?
Yes. Because the solution is vendor agnostic, it can simultaneously work with multiple solutions. For example, the same universal tag can be used to send data to SiteCatalyst, Google Analytics and DoubleClick.

Does it work for HTML and Flash sites?
Yes. The Universal Tag framework works for both HTML and RIA sites such as those built using Flash, Ajax and Flex.

Does it matter which version of Flash I use?
No. As long as you can send any type of generic calls from your flash files, no matter what version, the Universal Tag can communicate with your favortite web analytics solutions.

How can I change mappings?
You can change the mappings from Universal Tag to vendor variables by either editing the configuration file or making changes through the drag-and-drop Universal Tag user interface.