Universal Tag - Benefits

Decouple web development from web analytics implementation

Traditionally, your web developers are required to become experts in web analytics solutions prior to any implementations. This is no longer the case. With Tealium Universal Tag, you can have your web development team send generic calls without having to worry about how they map to your web analytics application. Through the translation layer, business users can translate or map the data into specific vendor variables.

Easy Web Analytics Implementation Edits

With the Universal Tag deployment, making changes to your web analytics implementation is a matter of changing one single file. You'll no longer have to involve your web development team for this tedious process. For example, if you want to send a value to another variable, the mappings can be adjusted by business users on-the-fly without any edits to the page tag. Or you can add another solution such as Google Analytics to your existing deployment in a matter of minutes without touching pages.

Improved Business Cycle

Because web development is now decoupled from web analytics, business users will be able to analyze and optimize the web site, and fine-tune their implementation and get started with the new optimization cycle. The result is a more optimal use of web analytics by spending more time optimizing web sites and removing web development from the process.

The Tealium Universal Tag solutionwill benefit any site regardless of your web analytics product. Find out how.