Universal Tag - Features & Benefits

Tag Management Console

Tag Management Console is the administrative user interface through which you can manage your page tags. It lets you add new vendors, remove existing ones or modify your deployments in minutes - what would have otherwise taken weeks or months.

Want to add a new vendor? simply drag new vendor logo and proceed through the configuration process, including defining your account ID, and variable configurations.

Want to edit your web analytics deployment? The user interface lets you handle your implementation with a few mouse-clicks.

Benefit: Save time, resource and money managing your page tags.

Affiliate Attribution / Commission De-duplication

Manage your affiliate attribution rules directly through the Universal Tag. Save money by avoiding commission duplication, a common occurrence among retailers with multiple affiliate or pay-for-performance (PFP) vendors. You can define your commission de-duplication rules, which include paying sales commissions to last, first or a linear combination of PFP touch-points.

Benefit: Save on commission fees by eliminating duplicate commissions.

Extensible Architecture

Tealium is built on an extensible architecture, allowing the addition of modules easily. An example of such module is the view-through tracking of online ads through your deployment. This allows for advanced deployments across enterprise web sites.

Benefit: Save time, money and resources by not having to retag your pages as your needs grow.

Decouple Development from Digital Measurement

Traditionally, your web developers were required to become experts in web analytics solutions prior to any implementations. This is no longer the case. With Tealium, you can deploy a simple, generic tag and allow web analytics professionals to manage the specific rules of the implementation. Through Tag Management Console, business users can specify how the implementation is handled.

Benefit: Increase your revenue potential through improved optimization cycle. Maximize your return on digital marketing investment using best of breed implementation.

Small Footprint

Lower your tagging footprint by incorporating your page tags into a single container. Depending on the specific configuration, the savings can be as much as 90% compared to original vendor combined tags - significantly improving page performance.

Benefit: Improve your site performance, taking advantage of best of breed tagging technology.

Support Ecosystem

Tealium Universal Tag is fully available to certified partners. Certified partners have full access to the Tealium Universal Tag library and ecosystem, providing you with choice as to who you do business with.

Benefit: Take advantage of the support network provided by certified partners.