Web analytics services

Universal Tag - Benefits Drag-and-drop Management Adding new vendors to your deployment or changing your implementation rules can be handled in a simple drag-and-drop UI. Want to add a new vendor? simply drag new vendor logo to canvas and proceed through the configuration process, including defining your account ID, etc. Want to edit your web analytics deployment? the user interface lets you handle your mappings with a few mouse-clicks. Decouple web development from web analytics implementation Traditionally, your web developers are required to become experts in web analytics solutions prior to any implementations. This is no longer the case. With Tealium Universal Tag, you can have your web development team send generic calls without having to worry about how they map to your web analytics application. Through the translation layer or the user interface, business users can translate or map the data into specific vendor variables. Smaller Footprint/Improved Performance Decrease your footprint by incorporating your page tags into a single container. Depending on the specific configuration, the savings can be as much as 90% compared to original vendor combined tags - significantly improving page performance. Affiliate Attribution/De-duplication Manage multiple affiliate attribution rules directly through the Universal Tag. Save money by avoiding commission duplication, a common occurrence among retailers with multiple affiliate touch points. Improved Optimization Cycle Because web development is now decoupled from web analytics, business users will be able to analyze and optimize the web site, and fine-tune their implementation and get started with the new optimization cycle. The result is a more optimal use of web analytics by spending more time optimizing web sites and removing web development from the process. Extensible Architecture Tealium Universal Tag is built on an extensible architecture, allowing the addition of advanced or custom rules. This allows for advanced deployments across enterprise web sites. For example, load Google Analytics on all pages and only add SiteCatalyst for 10% of users. Open Ecosystem Tealium Universal Tag is fully available to certified partners. Certified partners have full access to the Tealium Universal Tag library and ecosystem, providing you with choice as to who you do business with. The Tealium Universal Tag solution will benefit any site utilizing page tags. Find out how.

Universal Tag - Benefits

Drag-and-drop Management

Universal Tag user interface Adding new vendors to your deployment or changing your implementation rules can be handled in a simple drag-and-drop UI.

Want to add a new vendor? simply drag new vendor logo to canvas and proceed through the configuration process, including defining your account ID, etc.

Want to edit your web analytics deployment? the user interface lets you handle your mappings with a few mouse-clicks.

Decouple web development from web analytics implementation

Traditionally, your web developers are required to become experts in web analytics solutions prior to any implementations. This is no longer the case. With Tealium Universal Tag, you can have your web development team send generic calls without having to worry about how they map to your web analytics application. Through the translation layer or the user interface, business users can translate or map the data into specific vendor variables.

Track, Analyze, Optimize

Smaller Footprint/Improved Performance

Decrease your footprint by incorporating your page tags into a single container. Depending on the specific configuration, the savings can be as much as 90% compared to original vendor combined tags - significantly improving page performance.

Affiliate Attribution/De-duplication

Manage multiple affiliate attribution rules directly through the Universal Tag. Save money by avoiding commission duplication, a common occurrence among retailers with multiple affiliate touch points.

Improved Optimization Cycle

Because web development is now decoupled from web analytics, business users will be able to analyze and optimize the web site, and fine-tune their implementation and get started with the new optimization cycle. The result is a more optimal use of web analytics by spending more time optimizing web sites and removing web development from the process.

Extensible Architecture

Tealium Universal Tag is built on an extensible architecture, allowing the addition of advanced or custom rules. This allows for advanced deployments across enterprise web sites. For example, load Google Analytics on all pages and only add SiteCatalyst for 10% of users.

Open Ecosystem

Tealium Universal Tag is fully available to certified partners. Certified partners have full access to the Tealium Universal Tag library and ecosystem, providing you with choice as to who you do business with.

The Tealium Universal Tag solution will benefit any site utilizing page tags. Find out how.