Universal Tag

One of the primary challenges in the field of web analytics and digital marketing today is the tedious and expensive process associated with tag deployments:

Need to edit your web analytics deployment? Change the tag.
Need to fine-tune your analytics implementation? Change the tag.
Need to add a new affiliate vendor? Retag your pages.

Enter the Universal Tag. The Tealium Universal Tag is a simplified, customer-centric tag management solution that lets you send data collected from your web pages into any web analytics and digital marketing solutions.

How It Works

The Tealium Universal Tag lets you collect data from any number of sources, including your page tag, microformats and in-page elements such as meta tags, query parameters, cookie values, etc.

The Universal Tag translation engine lets non-technical, web analytics practitioners map the collected data into vendor-specific values, and send the data to any number of web analytics tools or other online marketing solutions such as ad serving, voice of customer, pay-per-click management tools, etc. The mapping can either be done manually or using a drag-and-drop UI.

Effectively, the solution lets you deploy a single tag and use it across any number of web analytics or online marketing solution providers.

Learn more about Tealium Universal Tag benefits.