Reduce IT Requirements
Lower Opportunity Costs
IT is one of the most valuable resources in any organization, yet tagging is decidedly non-strategic. Tealium puts digital marketers in control of the mission-critical solutions they use everyday, while freeing development resources to work on more strategic projects.
Reduce Marketing Commissions
Tealium iQ enables companies using multiple pay-for-performance or CPA vendors to stop overpaying for multiple commissions by using their own marketing attribution rules. Examples include first click, last click, and linear or custom attributions for managing commission pay outs.