Increase Web Page Load Speed
According to industry research, just a one second delay in page load speed equals a 7 percent loss in conversions. Tealium increases web page load speed by replacing dozens of vendor tags with a single tag, and by leveraging a number of best practice tagging techniques to help improve site performance. They include:
- Conditional tag loading — Control which tags load on which pages, and under which conditions. This drastically reduces the number of pixel requests and improves site performance
- Asynchronous tag loading — Tags are loaded in parallel, not sequentially, to reduce total page load time
- Slow tag killing — Terminate under-performing vendor tags so they don’t impact site performance. Set rules on when a tag should be eliminated
- DOM-ready tag loading — Tags are loaded once everything is rendered on the web page
Using these techniques, Tealium iQ improves web site performance as much as 50 percent depending on the client.