Improve Performance

Increase Web Page Load Speed

According to industry research, just a one second delay in page load speed equals a 7 percent loss in conversions. Tealium increases web page load speed by replacing dozens of vendor tags with a single tag, and by leveraging a number of best practice tagging techniques to help improve site performance. They include:

• Conditional tag loading — Control which tags load on which pages, and under which conditions. This drastically reduces the number of pixel requests and improves site performance
• Asynchronous tag loading — Tags are loaded in parallel, not sequentially, to reduce total page load time
• Slow tag killing — Terminate under-performing vendor tags so they don’t impact site performance. Set rules on when a tag should be eliminated
• DOM-ready tag loading — Tags are loaded once everything is rendered on the web page

Using these techniques, Tealium iQ improves web site performance as much as 50 percent depending on the client.

Discover how Tealium tag management can also improve marketing, reduce costs and enhance privacy compliance.