Tealium iQ Features
Intuitive User Interface
Tealium iQ lets digital marketers manage tagging requirements by themselves via a single tag and an intuitive web interface – no development resources required. Unlike other solutions that require JavaScript coding expertise, Tealium iQ uses a point-and-click approach that makes it easy to add, edit or remove any digital marketing vendor tag within minutes. Tealium iQ is designed from the ground up to help marketers increase their speed and effectiveness of their online marketing operations.
Turnkey Vendor Integration
Tealium iQ supports all tags, but offers pre-configured turnkey integration with hundreds of digital marketing vendors, making it easier than ever to deploy and manage mission-critical online solutions. Tealium integrates with technology marketing vendors by assimilating their web page tags and their implementation guides directly into the Tealium iQ platform. It then creates a consistent, visual representation for how those tags are implemented and managed. This makes adding a tag or changing an existing tag incredibly easy.
Unleash Your Data
While managing third-party vendor tags in Tealium iQ, DataCloud offers users the most efficient method for managing all of your vendor and digital data. Comprised of two components — a data feed and a technology for handling non-JavaScript tags — DataCloud provides an actionable source of data for marketers and analysts, while improving data collection and standardization. With a centralized location for all site and visitor level data, digital marketers can easily send data points to vendors, build user profiles based on behavior, and empower big data initiatives.
Next-Generation Technology
Tealium iQ leverages a next-generation technology that delivers unparalleled scale and performance, making it the leading choice of global brands with multiple, high-volume sites. Tealium’s architecture eliminates the round-trip calls to an application server to get the logic on which tags to load on which pages. This older more traditional method introduces an unnecessary point of failure into the tag management process. In addition, Tealium has created the world’s first multi-CDN network for delivering website vendor tags faster and more efficiently than ever before. Tealium’s multi-CDN delivery network guarantees that tags are delivered from the fastest CDN at any given region, at any given time.
Mobile and Video Tagging
In addition to traditional web sites, Tealium iQ enables marketers to manage their tags across mobile web sites, mobile apps, online video, and more, all from the same intuitive web interface. The same benefits apply as on the web: increased marketing agility, better performance, and reduced costs. For mobile apps, Tealium supports the most popular native mobile environments, including Android and iOS. Once Tealium iQ is embedded in the mobile app, marketers can easily make changes to their mobile analytics, or add new solutions, without having to re-certify their app through Apple or Google – typically an expensive and time-consuming process.
Privacy Friendly
One of the benefits of tag management is the ability to become instantly e-privacy compliant on a global level. Tealium iQ supports the new “do not track” feature within modern browsers, so that even if an organization’s digital marketing vendors are not compliant, the organization is still protected. Tealium also supports geo-based privacy compliance, enabling any organization to comply with country specific laws. Finally, Tealium’s new privacy widget gives organizations total control and flexibility in providing opt-out choices to consumers. These comprehensive privacy features are included standard in Tealium iQ.
Tag Companion
Bundled into Tealium iQ is a browser plug-in called Tag Companion that allows users to more easily manage and audit their tag implementations. For example, users can pinpoint elements of a web page that need to be tagged, while viewing the actual page itself. Tag Companion further simplifies the tag management process.
Vendor Neutral
Tealium iQ is vendor neutral and works with any digital marketing technology. This helps organizations avoid traditional vendor lock-in, while giving them greater flexibility in choosing the online solution that is right for their business needs. According to a recent study by Econsultancy, “The ROI of Tag Management,” vendor neutrality is the No. 1 vendor criteria among tag management users.
Best of Breed Tagging
Tealium iQ delivers an array of tag management best practice techniques that dramatically improve site performance and data accuracy. These include conditional tag loading, asynchronous tag loading, DOM-ready tag loading, and slow tag killing, i.e., eliminating under-performing tags so web pages can load faster. These techniques have been culled from years of experience and have proven results. For example, Fingerhut.com was able to improve page load speed through its entire checkout process by 49 percent using Tealium’s conditional load rules feature.