Frequently Asked Questions
Business FAQs
- What benefits does Tealium provide?
- Which vendors does Tealium support?
- What is Tag Management?
- Is there a limit on the number of tags that are managed through your solution?
- What is commission de-duplication and how does your product handle it?
- How long does it take to deploy your solution?
- How long have you been around?
Technical FAQs
- Does your solution work with both HTML and Flash?
- Does Tealium support recommendation or MVT tags?
- My conversion event happens with an onClick event. Can your solution handle such deployments?
- Can your solution be deployed on-premise?
What benefits does Tealium provide?
Tealium provides a solution for the growing challenge associated with tagging. Tagging as a practice is widely used across most web sites. However, the increase in the number of tag-based solutions has created a challenge for enterprise web sites that adopt such solutions. The Tealium solution solves this by letting companies deploy a single tag and manage all vendor tags through the same deployment. For more detailed information, please refer to our Business Case pages.
Which vendors does Tealium support?
Tealium supports all tag-based solutions, including web analytics, advertising, affiliate, voice of customer and others. Examples of such vendors include SiteCatalyst, Google Analytics, DoubleClick, Commission Junctions, etc.
What is Tag Management?
Tag management is the ability to manage your tags using a single environment. The Tealium tag management offering has been designed with the needs of enterprise web sites in mind.
Is there a limit on the number of tags that are managed through your solution?
No. You can manage as many vendors as you wish through our Tag Management Console. One of our customers is currently managing over one hundred tags using our solution.
What is commission de-duplication and how does your product handle it?
Commission de-duplication refers to the ability to conditionally load confirmation pixels based on the visitor journey. For example, you may wish to only give credit to the last affiliate vendor that drove the traffic. Tealium has a special module for handling commission de-duplication for customers that use multiple pay-for-performance or CPA tools, including last, first, linear and custom rules for contributing commissions.
How long does it take to deploy your solution?
Depending on the client site, Tealium can be deployed in as low as a day. Once deployed, clients can add new vendor tags, remove old ones or fine-tune their deployments through the Tag Management Console in minutes.
How long have you been around?
Tealium was founded in March 2008. Tealium has over 60 clients using its tag management product.
Does your solution work with both HTML and Flash?
Yes. Tealium works on both HTML and RIA (Rich Internet Application) environments including those built on Flash, Flex, Ajax, etc.
Does Tealium support recommendation or MVT tags?
Yes. We have a number of clients that have effectively deployed such solutions such as Adobe Test & Target, Optimost, RichRelevance, and Certona.
My conversion event happens with an onClick event. Can your solution handle such deployments?
Yes. Tealium handles a multitude of events besides just page views including link clicks, videos, forms, and others. These events can be managed directly through the Tag Management Console.
Can your solution be deployed on-premise?
Yes. Tealium can easily be deployed in an on-premise model. The model is typically favored by web sites with large traffic that want minimal reliance on third-party, as well as organizations that are extremely privacy-conscious.