Tealium Social Media uses a patent-pending measurement technology that measures the view-through effectiveness of online PR and social media content. Unlike other browser-based tracking technologies, this patent-pending technology lets you understand your site visitors in a holistic manner, which includes both the click-through and view-through impact of social media.

To implement Tealium Social Media, you embed a JavaScript tag to your web site pages. Your implementation is complete. Tealium Social Media is a hosted solution, requiring no hardware or software maintenance by your IT team.

How It Works

1. The visitor enters your site and loads a web page which contains the Tealium Social Media page code;

2. The Tealium Social Media page code measures the view-through effectiveness of your online PR and social media content;

3. The Tealium Social Media page code sends the necessary information to your web analytics solution as to which blogs, videos, news stories or article the visitor has viewed prior to their visit to your site;

4. You view the information in your web analytics package.