Feature: Tealium Social Media is the only product that can accurately monetize your social media marketing and online PR. The monetization forms the basis for ROI measurement, critical in today's marketplace.

Benefit: Get the real ROI of your social media marketing by tying your social media and PR coverage to your site traffic and conversion. You get an accurate view of the relationship between site traffic and your social media activities.

Web Analytics Integration

Feature: Tealium Social Media is available as a web analytics plug-in, allowing you to see the results of your social media marketing and online PR side-by-side with other marketing channels such as banner advertising, affiliate marketing and search engine marketing.

Benefit: Assess your social media and online PR initiatives as a component of your marketing mix. Know which channel generates the most traffic, conversions and the highest ROI.

Feature: Classifications let you distinguish between different classes of social media. For example, you can compare the effect of news coverage, blogs and online videos on your site traffic and conversions.

Benefit: Make educated decisions around which specific social media outlets will provide the highest return on investment to your business.

On-Demand Solution

Feature: Tealium Social Media is a fully hosted solution, requiring no investment in software or hardware. This frees your IT from having to support a new solution across the enterprise.

Benefit: As a hosted solution, you can get access to your data with no IT requirement.

Rapid Deployment

Feature: Implementing Tealium Social Media is easy. Simply add the tracking code to your key pages and you’re up and running.

Benefit: Spend more time understanding your social media online PR coverage and less time worrying about the logistics.